Saltwater Strategy & Projects

Know the tide. Gain direction. Make the crossing.

Whether you are growing a business, preparing to step back or delivering a major project, we help you plan the path from where you are to where you want to be, and see it through.

How We Help Contact Us

About Us

Saltwater Strategy & Projects brings together business strategy and project management. What connects them is succession: moving well from one stage to the next. That might be a project reaching completion, a team member stepping up, a business growing, or an owner preparing to hand over or sell. Each one needs a clear plan, the right people and someone who keeps it on track.

Sally Considine

Strategy

Sally Considine

Sally co-founded Saltwater Strategy & Projects and leads its Strategy practice. She spent 20 years in banking and financial planning practices, working her way from practice operations to senior financial adviser and business consultant. That work taught her that business decisions are rarely just business decisions. They shape families, retirements and the people who work in the business.

Her approach starts with the owner, not the spreadsheet. Structures, valuations and financial strategies are tools, and they only work when they line up with the owner’s personal goals, family priorities and the life they are working towards. Sally works through four connected areas, Personal, Financial, Operational and Structural, so that nothing important is left to chance when it is time to grow, step back or sell.

Sally also works alongside commercial lawyers, accountants, financial planners and recruitment firms. She runs workshops and coaching for principals and senior leaders, and helps practices build their succession pipeline by developing next-generation and Professional Year advisers into confident, client-ready professionals.

Outside the office, you’ll find her paddle boarding on the lake, geeking out over neuroscience, or enjoying outdoor adventures with her dogs.

Phillip Goodsell

Projects

Phillip Goodsell

Phillip co-founded Saltwater Strategy & Projects and leads its Projects practice. He is a qualified project manager and civil engineer with more than 25 years’ experience in the design, construction and maintenance of infrastructure. He works with private developers, contractors and businesses as well as federal, state and local government.

His experience spans commercial property developments, mining infrastructure for multinational mining companies, roads, bridges, tunnels and light rail for Transport for NSW, heavy rail upgrades and maintenance for the Australian Rail Track Corporation (ARTC), projects for School Infrastructure NSW and the Hunter and Central Coast Development Corporation, and transport infrastructure for local councils.

Phillip has worked across every phase of a project, from prefeasibility and concept design through tender, detailed design and construction to maintenance. Starting his career on the government client side gave him an eye for quality and value for money, and a pragmatic way of getting things done.

That discipline carries straight across to business. A succession plan, an expansion or a restructure is a project too. It needs a clear scope, a realistic timeline, the right team, managed risk and someone keeping it on track. Phillip brings his knowledge of teams, systems and process efficiency to Saltwater’s Strategy clients, helping turn a plan on paper into steps that actually get done.

Phillip has also spent years deliberately investing his own energy mentoring emerging project managers and early-career engineers. It is the same work Saltwater does with professional practices to build a strong succession pipeline, applied to his own profession.

Outside work, you’ll find him in the ocean surfing, out on the golf course, or trying to keep up with Sally’s latest “great idea”.

How We Help

Strategy

You come first. We start by understanding what you want from your life, then work out what your business needs to deliver it, and map the path to your next step, whether that is growth, stepping back, handing over or selling.

  • Succession & Exit Planning
  • Business Strategy
  • Business Valuations
  • Business Process Efficiency
  • Planning Workshop Facilitation
  • Workshops & Coaching for Professional Practices

Not sure where to start? Take our short exit readiness check. It takes about 10 minutes and shows where your business stands today.

Check your exit readiness

The check is based on research by Bstar. Results are general in nature and are not financial, tax or legal advice.

Projects

We give you confidence at every stage of a project. The critical pieces are covered, cost and time stay under control, and quality isn’t traded away.

  • Project & Contract Management Project management, owner’s representative on all phases of civil infrastructure especially project development, contract management and construction phase support
  • Project Health Checks & Recovery Independent reviews at any stage, and getting late or over-budget projects back on track
  • Tenders Tender document preparation (client side) through to evaluation, and submission assistance and review (contractor and consultant side)
  • Assessment & Value Constructability assessment, value management and traffic management analysis
  • Workflow & Process Efficiency Reviews of how work moves through a business or project team, to cut delays, waste and rework
  • Workshops & Mentoring WHS and safety risk workshops, and mentoring and coaching for emerging project managers and early-career engineers
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FAQs

What outcomes can business owners expect?

A clear picture of where you want to go, and a practical, step-by-step plan to get there that you can start on straight away or when the timing suits you.

What do you mean by succession?

Succession is any move from one stage to the next: an owner stepping back or selling, a team member stepping up, a practice developing its next generation of advisers, or a project moving from plan to completion. Each one goes better with a clear plan, the right people and someone keeping it on track. That is where strategy and project management meet.

Why are business owners talking about 30 June 2027?

Changes to capital gains tax (CGT) are now law and start on 1 July 2027. The 50% CGT discount is being replaced by indexation, with a 30% minimum tax on capital gains made from that date. Gains built up before 1 July 2027 keep the old rules, so the value of your business at that date helps set how a future gain is taxed, even if you don’t sell for years.

Owners can generally use a market valuation or a government formula to set that value. Knowing what your business is worth now, and where value can be built before then, puts you in a stronger position either way. A well-supported value is also useful when you need to show a bank what your business is worth. Separate changes to how discretionary trusts are taxed are planned from 1 July 2028.

This is general information only. Please talk to your accountant or registered tax agent about how the changes apply to you.

What kinds of business valuation do you offer?

Snapshot valuation: a quicker estimate for internal planning. It shows roughly where your business stands today and where value could be built.

Full valuation: a more detailed valuation prepared in line with the ATO’s market valuation guidelines. It takes more time and documentation, and suits tax, transfer and lending purposes.

A valuation depends on the information provided and is not a guarantee of a sale price.

Do you give financial, tax or legal advice?

No. Our background includes financial planning, but we do not provide financial, tax or legal advice. We work alongside your financial adviser, accountant and lawyer, and can bring them into the plan.

Do you work with professional practices?

Yes. We work with financial planning, accounting and legal practices on succession, leadership and team development, including workshops and coaching for principals and senior leaders and programs to develop next-generation and Professional Year advisers.

What outcomes can clients expect for their projects?

Every part of the project considered, actioned and monitored in line with Project Management Body of Knowledge (PMBOK) principles.

Do you provide design services?

We don’t take on design work ourselves. With many years of civil infrastructure design experience behind us, we critically review designs and give clear feedback to clients and designers to improve the project.

Who do you work with?

Strategy: small to medium business owners and professional practices who are planning their next stage and want a clear roadmap to get there.

Projects: private developers, businesses, contractors and consultants, mining companies, and federal, state and local government.

Contact

To start a conversation, email us at:

action@saltwater-sp.com.au

Or call +61 422 311 733